Brand identity · Semi Doped

Brand and video templates for a semiconductor podcast.

Brand identity Logo & mark Colour Typography Video templates Social

Overview

Client
Semi Doped
Year
2026
Scope
Identity & video template system
Sister
SemiExponent
scroll

The brief

Consistent episodes, whoever edits them.

Problem
A new video podcast needed an identity, and episodes that look the same whoever edits them.
Needed
A logo system, colour and type, and a video template kit (layouts, background, lower third, title cards, sponsor slots, social templates), specified so any editor can rebuild it exactly.

Semi Doped is a video podcast on the semiconductor industry, with Vik Sekar of SemiExponent and Austin Lyons of Chipstrat. It needed an identity, and a production kit to go with it: five layouts, one background, a lower third, title cards, sponsor slots and social templates.

All of it sits on a single 1920 × 1080 coordinate system, so any editor (Premiere, Resolve, Final Cut, Descript, CapCut or OBS) can rebuild it exactly.

The mark

A lattice with one site left open.

Doping a semiconductor means changing a few sites in an otherwise perfect crystal lattice. The mark is that lattice: a grid of dots with one site left empty.

Semi Doped stacked logo: a lattice of gradient dots with one open site, beside the SEMI DOPED wordmark
● The lattice
Eleven dots on a strict grid, like atoms in a crystal.
○ The open site
One position left empty, drawn as a ring. It’s where the eye lands.
Gold to orange
The colour runs from gold to orange across the grid.
Semi / Doped
A wide, squared wordmark. SEMI holds steady in white; DOPED carries the gradient.

Logo system

Horizontal, stacked, mark. Dark and light.

Twelve lockups, all exported from one source so they never drift apart. The gradient is for brand moments; the flat versions sit on footage or print in a single colour.

Horizontal logo, gradient, on darkHorizontal · gradient
Horizontal logo, flat, on lightHorizontal · flat
Stacked logo, gradient, on lightStacked · gradient
Stacked logo, flat, on darkStacked · flat
Lattice mark, gradient, on darkMark · gradient
Lattice mark, flat, on lightMark · flat

Colour

Near-black and orange.

Six colours, and nothing else is used anywhere. Orange never touches the footage: it lives in the logo and the lower third only, while the video windows get a warm-grey hairline.

Near-black #070707
Warm white #F7F3EE
Warm grey #2A2724
Gold #F2C300
Orange #E96822
Deep orange #D94A1E

Typography

Typography.

Oxanium Bold for names, titles and the lower third; its squared letters match the lattice. Figtree for everything else. No other typefaces.

Display · Oxanium Bold
SEMI DOPED
A B C D E F G H I J K L M N O P Q R S T U
V W X Y Z 1 2 3 4 5 6 7 8 9 0 & % !
Supporting · Figtree
Aa Gg
a b c d e f g h i j k l m n o p q r s t u
v w x y z 1 2 3 4 5 6 7 8 9 0 & % !

The ground

Background.

One background image for every layout, plus a 20-second loop. The lattice is the only graphic element, and it appears twice: curved beside the speaker’s name in the lower third, and in the corner of each video window.

Video layouts

Five video layouts.

Each layout has three layers: the background, the video clips placed in their windows, and a transparent overlay with lines, corner marks and the logo. No window goes below y = 880, so the lower third and captions never cover a face.

Guest focus layout: the guest fills most of the frame, with the host in a smaller window at bottom right
03 Guest focus: the guest holds about 70% of the width; the host supports from the bottom right.
Single speaker layout: one 16:9 window
01 Single speaker: one 16:9 window, raw camera footage drops in uncropped.
Two speaker layout: an equal split
02 Two speaker: an equal split across the full safe width.
Screen share layout: a content window beside a column of speakers
04 Screen share: one content window and a speaker column, for slides, charts, photos and demos.
Three speaker layout: three portrait windows
05 Three speaker: three identical, near-4:5 portrait windows.

Lower third & title cards

Lower third and title cards.

The lower third shows each speaker’s name in Oxanium next to the curved lattice, in left and right versions. Intro, outro and sponsor cards open and close each episode.

Lower third board: speaker names and titles beside a curved line of lattice dots
Intro title card with the episode title
Outro title card: Thanks for listening

Specification

Specification.

A layout guide lists every window’s position, size and corner radius, with a spec sheet per layout and the same numbers as data. Each layout also has a matte that masks all its windows at once.

Spec sheet for the screen share layout, with the coordinates of every window

Social

Social templates.

Clips: a moment from the episode with burned-in captions, in landscape, feed and vertical formats. Posts: a quote or the episode title, sized for each platform.

Mockup of a Semi Doped clip as it appears on X

The X clip at the size people actually see it. A mockup; the numbers are invented.

Semi Doped
See the sister brand, SemiExponent →
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