The brief

An AR play experience for children.

Problem

An AR and motion-tracking play experience for children had no name and no brand.

Needed

Naming, brand pillars, the identity and mark, typography and colour, experience-centre posters, packaging and apparel.

WaveScape is an AR + depth-based motion-tracking experience designed for children: an interactive room where prompts become worlds and gestures become things. Two modes, Build a World and Build a Thing, offer a tactile mix of projection, sound, and play that engages the senses without overloading them.

The story

It started with a bored kid in a pandemic.

The product’s origin is a mother’s account of her son, an outdoorsy boy whose rich imaginative play collapsed inward when the world shut down.

“My boredom meter is off the charts!” the brief, in his own words

She wanted a tool that would light up his imagination, keep him moving, and stimulate his senses without overloading them. WaveScape is that tool at room scale: collaborative play that the child leads.

Naming

Naming.

The shortlist mapped territory: collaboration (Co-Create), pathway (Pathways), build (InfiniBuild), wandering (SparkWander). WaveScape won: it covers both the medium (waves of light, sound and depth) and the experience (a ‘scape’ to wander through).

Brand pillars

Brand pillars.

Every design choice (type, mark, palette, packaging) was checked against three pillars. They overlap; the goal is the centre of the venn.

Mood & references

Moodboard.

The moodboard contrasts the lockdown years, closed and screen-bound, with what WaveScape offers: sensory play with water, leaves and sand.

Landscape

Competitors.

Benchmarks: immersive rooms (teamLab, MERGE), AR storytelling (Talespin) and depth-tracking demos. Most looked cold and high-tech, which left room for a friendly, child-first brand.

Typography

Megrim for the wordmark. Special Elite for the in-jokes.

Megrim’s thin geometric letters look drawn on graph paper: childlike but precise. Its triangular W became the basis of the mark. Special Elite, a typewriter face, is used for the in-product copy.

Colour

A six-shape palette, one for each triangle.

Yellow leads (the play triangle), with sky blue and olive as the supporting colour pair. Steel and ink hold the system together; white is the canvas. Any triangle can take any of the colours.

The mark

The mark.

Wave and Scape are stitched together by a small black triangle: a play arrow tipped on its side. From there, four triangles (yellow square, green prism, grey, blue) collapse and re-arrange into a kit of marks.

Secret ingredient

The triangles are recolourable on purpose.

Customisability is core to the product, so it’s core to the brand. The triangle stack is treated as a kit: rearrange them, swap colours, scale them up to a poster or down to a sticker; the system stays recognisable.

Posters · experience-centre ads

Posters.

Packaging

Build a World. Build a Thing. Both arrive in a box.

The two product modes get two box treatments: same format, different triangle composition.

Wear it

Wear it!

On hoodies and tees, the triangle stack is printed large and off-centre, with no wordmark.