Reeva

01The brief

A school with a soul.

Problem

A Montessori school in Mysore had a clear philosophy, education as an aid to life, but no identity that showed it.

Needed

A warm, handmade-feeling identity: the mark, custom illustrations, stationery, a bilingual signboard, a banner and the website.

Reeva is a Montessori school in Mysore that believes in education as an aid to life. The brief was to build an identity that matched that philosophy: handmade-feeling, warm, rooted in the local, and alive with detail. Everything from the logo to the signboard on the wall was built from scratch.

02The mark

Birds in flight.
Scalable vector.

A flock of hand-drawn terns in flight. It works at every size, from a letterhead stamp to a 4-foot steel signboard.

03Custom illustrations

The people of Reeva, drawn from life.

Each age group has its own illustration for the website banners, hand-drawn in contemporary Indian clothes, showing children growing up through the school.

Parent & Infant

Toddler Community

Children's House

Elementary

Adolescents

All Ages Together

drag, scroll, or use the arrows to explore

Scene illustrations

Life at Reeva, eight scenes.

A set of eight interior illustrations: children working, reading, gathering. Each one pen-drawn, then vectorised.

04Colour palette

Warm earth.
Cool water.

The palette is rooted in the outdoors: the olive and cream of dry grass, the teal of still water. Click a swatch to paint the page and pick it up on the drawing board below.

05Typography

Four voices.
One school.

Two scripts, four typefaces, from the organic imprecision of Lumios Typewriter to the formality of Averia Serif Libre. Noto Sans Kannada carries the Kannada script with the same weight and care as the Latin.

06Printed collateral

Stationery.

Letterhead, envelopes, visiting cards, bookmarks and open-house posters, all using the same illustrations and type.

Letterhead · Envelope · Cards

Visiting Card

Bookmarks & posters

08Banner

Banner.

The outdoor banner carries both the English and Kannada wordmarks side by side, with the toddler illustration as the centrepiece. Built as a scalable vector for print at any size.